Private Label Manufacturers Playbook

An opportunity to examine the private label manufacturing space from the outside was eye-opening following 20-years as a private brand manufacturer, buyer and marketer. The Playbook outlines how integrating fundamental sales and marketing elements with a solid understanding of cost drivers can position a manufacturer to deliver on brand owners' demand for differentiation and innovation. Originally written in early 2012, with a postscript added in April 2017 , this still serves as an excellent introduction to some of the more unique aspects of selling private label products.

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